59% of women face burnout, purpose-driven businesses offer a powerful alternative

Hey love,

In a world where 59% of women face burnout (rising to 71% for Gen Z), purpose-driven entrepreneurship offers a powerful alternative. An article just came out in New York Weekly sharing my journey of revolutionizing how we think about business success.

After a cancer diagnosis sparked deep reflection, I transformed my international business experience into a mission helping women entrepreneurs align their businesses with their life purpose. My approach tackles "misalignment burnout" – the exhaustion that comes from working against your authentic self.

Key insights from my journey:

• Build your business model around your life purpose and the lifestyle you want to live

• Embrace location independence for greater creativity and global reach

• Balance purpose with profit through strategic marketing and strong offers

Want to learn more about creating a business that energizes rather than depletes you? Let’s talk. 

So much love,

Erica xo 

P.S. If you're feeling the weight of misalignment in your current path, you're not alone. Let's explore how to build something more meaningful together.